Main Stage
The Power of Social Media for Brand Building
Busting the Myth that Companies Can't Be Built Through Digital Channels
Tuesday, October 10, 2023, 9:55 AM - 10:15 AM
The maturity of social media within marketing means it is one of the most important components of a company’s ongoing external communications - so in the age of creators and the dawn of X and Threads - where are we now? Can and how can brands be built using social media as the main channel to drive awareness and tap the creator economy in the process?